Sunday, January 10, 2010
Victoria's Secret is amazing because it is so counter intuitive. Their ads look like they are made for the teenage fantasies within grown men but their audience is women. It works, wherever I go I see not very beautiful women in their 30s or 40s, not apparently single, carrying VS bags. They aren't doing this to live out an urban slut fantasy. They are doing this to make a man happy at home.